Is Category Design more important than Product-Market Fit?

Christopher Lochhead thinks so!

Christopher, an entrepreneur and marketer, believes that now is the greatest time in history to make a difference and create new value. In a recent conversation on Lenny's Podcast, Lochhead emphasizes the importance of category design in building a legendary business.

He argues that when creating a business in an already-established market, you are competing for 24% of the market share because the rest is already captured by the incumbent.

Category design involves understanding a problem and creating a new solution, rather than trying to improve an existing category. Reframing existing problems and offering new solutions can lead to the creation of successful categories

If the above summary has piqued your interest, I strongly recommend you take the time to listen to this podcast: